tag:blogger.com,1999:blog-3435344758254950942.post7082160307323588308..comments2024-02-28T04:22:16.510-06:00Comments on Spectra Now: So You Think You Don't Need To TweetSpectra Printhttp://www.blogger.com/profile/05674628131617230809noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3435344758254950942.post-62941740029852645222011-04-28T15:38:39.080-05:002011-04-28T15:38:39.080-05:00The thing about social media I find most interesti...The thing about social media I find most interesting is that companies can choose not to tweet or use Facebook or whatever. But they can't really choose whether or not others will tweet about them or share info or photos or comments etc.... So really companies need to keep that in mind: You can't control the people who don't work for you. So whether or not you choose as a company to participate you have to realize that you may in fact become part of the conversation thanks to the people outside of your organization who have something to say about your company or topics related to your industry. And that's where keeping a constant eye on what's being said throughout the social web using services like google alerts or more sophisticated ones like Radian6 makes a lot of sense. Bottom line: Listening/monitoring is a great - and very safe - place to start for any business when it comes to social media.Anonymousnoreply@blogger.com