Wednesday, May 16, 2018

Digital Marketing: Does Your Business Need A Web Refresh?


Bell bottom pants and vinyl are two that immediately come to mind. However you say it, the one thing you can say about trends is that they tend to come and go. There are some that stand the test of time (and eventually earn the term "classic") however most trends have no rhyme or reason and for most businesses, it is important not to hop on every trendy bandwagon that comes along.

Digital marketing trends are no exception. In fact it was only a few years ago that people were sounding the death knell of Facebook - especially following the recent scrutiny over concerns about how the data of its users is shared with third parties. In response to the question "Is Facebook still a good place for businesses to reach customers?" Readers of the San Diego Union-Tribune answered a resounding yes.

While there are many aspects to digital marketing, we would like to give you a couple of ideas to kick around with your marketing team.

Authentic Reviews

The trend for authentic reviews for 2017 is almost impossible to ignore as reported by Bright Local:

  • 97% of consumers read online reviews for local businesses in 2017
  • 85% of consumers trust online reviews as much as personal recommendations
  • 49% of consumers need at least a four-star rating before they choose a business
  • Consumers read an average of 7 reviews before trusting a business


"Fake news" has been the catch phrase for 2017 raising the red flag for consumers in placing trust in a business. That same Bright Local study shows that 79% of consumers claim they have read a fake review in the last year and 84% worry about being fooled by a "fake review."

How can your business earn an authentic review

Ask customers and clients for reviews
Never ask for a "positive" review, or suggest what to say, tell them you are looking for honesty
Manage your reviews by responding to reviewers
Contact us about how we can help

Videos

If you don't think a video can help with your digital marketing consider this: 55% of people in the world watch online videos every single day.

mushroomnetworks.com reports that YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute making YouTube the 2nd largest search engine. It is bigger than Bing, Yahoo!, Ask and AOL combined. 

Humans are "hard-wired" to have more honest interactions with visual information. It seems that in addition to our need for face-to-face contact, we love videos.

How can your business begin creating video content

Start small: a 15-20 second video focusing on your product is a great place to start. While your potential customers are looking for quality content with in-depth blog posts, their attention span is decreasing. What? Your customers want more content (and you need that content for higher Search Engine Optimization) but your audience has a short attention span. The way to get their attention is via video.

Know your audience and where they are: Should you be posting video to a YouTube channel or another platform? What might work for your business is embedding video on your website or in email newsletters.

Test: Is that the audience you want and are your visitors watching the entire video. Contact us to see how we can help you monitor the engagement and performance. 

Perhaps it's not in your budget to utilize some of the same solutions that the large businesses are experimenting and using, but there are affordable tools to help you make smart business decisions and personalize the content for your audience. We can help you with all of your digital marketing needs - from web design and hosting to video, product photography, graphic design and copywriting. Let us be your complete marketing source including printing!




Give us a call and we will be happy to help you make the right choice. You may find it's time to donate the bell bottom pants to Goodwill and that Amazon can deliver a turntable replacement stylus. Old is the new New.

Thursday, April 19, 2018

Direct Mail: Success and How To Make It Work for You


Direct-mail services can be a major boon to businesses both small and large looking for an economical and less-hassle way to reach a large number of their customer base. Get a list, take my postcards (or brochure or newsletter) and mail. Well that doesn't sound too difficult does it? However, not all direct mail services are equal and as we all know, there are good companies with good direct mail services and then there are the not-so-good companies.

Good direct mailing service providers know what they're doing.

When you do find a good direct mailing service, you can generally trust their advice as it’s based on years of experience. Go to them for advice on postage, which represents the biggest investment of any direct-mail campaign. A reputable direct-mail company can help you identify standard sizes and weight limits for a variety of mediums, including postcards, brochures, packages and more, so you can be sure you're getting the best deal for your money. Also seek your direct mail service’s assistance in mail list procurement if you do not have your own lists. In fact, you should start talking to your direct-mail service before you begin designing your promotions so you can get the sizing down pat.

At Spectra Print Corp we take pride in our customers trust in helping your business succeed in your marketing campaign however, direct mail can’t do it alone. You have to provide your direct-mail service a good mailer to start with - we can help you with that as well.

Contact us and let us handle the pre-mailing design and production of your promotional material including list procurement, address printing, stamping, sealing and mailing - all the time-consuming activities that take you away from the job of running a success business. If your marketing materials require attention, time-limited offers and calls to action - your direct-mail marketing campaign will be primed for success.

Tuesday, March 13, 2018

Graphic Design Trends for 2018: Geometric type

One of the graphic design trends making a splash for 2018 is the use of geometric type, breaking the Helvetica cycle. 



The campaign for Logitech by Designstudio highlights the trend of geometric type.

The Helvetica typeface is one of the most popular in the world. The typeface is literally everywhere. Even if you have never heard of it, it is very likely that some manifestation has been in front of you sometime today: on your computer screen, billboards, street signs or a building. Just as the use of Helvetica happens in cycles, the name itself was not called Helvetica until four years after its release.

While we celebrated 60 years of Helvetica in 2017, design trends in 2018 lean towards geometric sans serifs allowing designers to think differently.

"Google fonts and the ability it gives designers to easily incorporate digital fonts into web pages is one of the reasons ... bringing typographic consistency into branded collateral across all channels. Geometric sans serif fonts also have the ability to be relatively ageless ...

"There is a bold clarity and honesty to such fonts that have now been used by many large corporations to communicate the simplicity and openness that their brand ... requires."

creativebloq.com

Thursday, January 25, 2018

A Decade of Showalter's Fly-In Outposts: Simply the Best!


Spectra Print has provided marketing services for Showalter’s Fly-In Outposts since 2008 when current owner, Eddie Showalter, took over the operations from his parents, Edwin and Louise.  Showalters has served over 6,000 guests in the past six years - over 80% of their customers return every year. Journey into a roadless world where the lakes are pristine and Ontario’s legendary outdoor experience delivered by exceptional service. Being entrusted with the Showalters marketing effort, including the launch of their new website to coincide with the release of the new brochure on January 1st, comes from our long working relationship with Showalters. We have been tasked with conveying Showalters commitment to treating their guests like family and making sure their guests experience is one they will not only remember but want to experience again and again. (Download the new Showalter's Fly-in Outpost brochure here.)

For over 50 years, members of the Showalter family have been providing fly-in fishing adventures from Lake of the Woods to the Arctic Circle. Beginning with the purchase of Northwest Flying Service in the late 1950’s, Ralph, Manly, and Edwin Showalter eventually became some of the most experienced bush pilots ever to fly the northern regions of Canada, guiding thousands of fishermen and hunters to once-in-a-lifetime outdoor experiences.

In 2008, after a long and legendary 50-year aviation career, Edwin retired, and he and Louise sold the company operations to their son Eddie. Under Eddie’s management his family’s reputation for high levels of customer service and safety continues to bring guests back year after year.

During the summer of 2014, the Showalter family, upon seeing the huge increase in demand for remote fishing locations, decided to purchase and open three more fly-in fishing outposts. Using the experience gained in over 40 years of bush flying and guiding, Eddie was able to transform these new outposts into prime destinations for Canadian fishing and hunting adventures.

Showalter’s Fly-In Outposts offer the finest in accommodations and equipment. Modern cabins feature knotty pine interiors, hot and cold running water, showers, solar lights, gas grills, fish cookers, refrigerators and freezers, all to make your stay both comfortable and enjoyable. At the dock your fishing experience will begin with newer Lund or Alumarine boats and 8, 9.9, and 15 horsepower four stroke Yamaha motors. All boats have swivel boat seats and unlimited fuel.

Moose hunters with Showalters have had great success on their guided moose hunting excursions. With a 60-70% success rate, several 50” - 56” bulls are taken annually. Showalter's top notch moose hunt is a fully-guided, seven day excursion starting on the third Monday in September. The hunting area is located on a series of rivers and boggy lakes 135 air miles north of our base. Our guides, all local and very experienced, will do their best to show you and your group the hunting experience of a lifetime. 

Showalters is known for offering one of the best black bear hunting opportunities in northwest Ontario with active, baited stations providing good success rates each fall. The hunting area is located 50 miles west of our airbase and is adjacent to Woodland Caribou Park, which increases chances to harvest a trophy bear in the 300- 500 pound class. The hunt takes place out of tree stands (both fixed and portable) over active baits. They begin baiting in Mid-August to ensure that the baits are working well by the time hunters arrive in early September. Also included in this hunt is the ability to fish the great outpost camps that Showalter's operates during the summer months.

Download the latest Showalters brochure for additional information you need for your trip of a lifetime. From information on the fleet of aircraft to detailed information you will  need to plan your trip: border crossing, licenses, reservations and a list of what to bring.