Spectra Print Sponsor All-Canada Show; New for 2013 Two Social Media Seminars

Gearing up for the sponsorship season for All-Canada Show. We're all looking forward to offering insight to attendees on social media.

Interested? We'd love to have you join the conversation.

Click on the image to enlarge.

Spectra Print Clients Prepare for the Upcoming Sport Show Season

It's that time of the year when the topics being discussed center around the upcoming run to the Super Bowl, the weird and wacky weather playing havoc with our ice fishing and the start of the sports show season. For our Canadian friends this is the time of the year when they head south of the border to talk fishing and hunting.

For the past few months the pre-press and press departments at Spectra Print have been busy assisting clients with their marketing and promotional material. With the first of the All Canada Shows scheduled to open in a few hours, we wish all the exhibitors on the sports show circuit a successful season.

Spectra Print is pleased to announce the addition of four new accounts to the dozens of our Canadian outdoor accounts: Showalter's Fly-In Outposts, Nestor Falls Fly-In Outposts, Oak Lake Lodge and Arctic Lodges.

Spectra Print has been a proud sponsor of the All Canada Show for the past several years. Working with Jennifer Young and the staff at All Canada Show, we know first hand the hard work and effort that goes on behind the scenes; it really does take an entire village to make All Canada Show such a success. The 2012 show season kicks off in St Louis, Missouri, January 6-8. The entire All Canada Show schedule can be found here.

As one of the sponsors of All Canada Show, Spectra Print will be again be an exhibitor at the shows and will be be tweeting the event as well as live blogging from the Chicago and Minneapolis shows. We will be posting #hashtags on our Facebook page so you can join in the conversation.

We've "Landed" Two of Canada's Top Fishing Destinations

Showalter's and Jackson's Lodges & Outposts, two of Canada's premier lodge and outpost services have selected Spectra Print to coordinate, develop and produce their new web sites.

"Jackson's and Showalter's are among the top Canadian destinations for customers looking for that unique wilderness experience. We feel [Spectra Print] is uniquely qualified thanks to our continuing sponsorship and support of All-Canada as well as other outdoor account experience," said Al Scherwinski Spectra Print Marketing Director. "We've demonstrated our ability to understand the needs of the lodges, all of whom offer exceptional opportunities to their customers for the most incredible experiences of their lifetime an look forward to working with Jackson's and Showalter's."

Jackson's Lodges & Outposts is a family-operated business based in Lac du Bonnet, Manitoba, providing their guests with the finest fly-in fishing and hunting excursions for close to three decades. Jackson's operates their own air service "Adventure Air" with a fleet of highly maintained aircraft making it possible to provide easy access and transportation to their facilities in northeastern Manitoba's provincial Parks: Atikai, Nopiming and Whiteshell. It is Manitoba's wilderness beauty at its finest.

Showalter's Fly-In Service & Outposts has been associated as one of Canada's premier fly-in & outpost service for over 25-years, helping guests realize their dream vacation. Whether it is a fishing vacation to a remote northwestern Ontario wilderness lake,  a black bear hunt in Ontario's Red Lake area or a guided moose hunt 135 air miles north of the Showalter's base, you'll want to return for another version of your trip of a lifetime. 

Both web sites are tentatively scheduled to be live in the Fall of 2011.

Jennifer Young Presents Seminar Opening Night All Canada Show, Madison

Here is a YouTube portion of a seminar presented by Jennifer Young at the opening night of the All Canada Show at the Marriott West in Madison, WI. Jennifer's presentation, "Couples and Kids Fishing in Canada," featured a number of slides, sharing the success of Jennifer's many trips to Canada over the years with her family. Common sense tips included opening both car windows on the drivers side of the car when crossing the border to allow the agent to see into the entire vehicle, reminding your children that only the driver of the car should answer questions posed by the border agents as well as speaking with your guide ahead of time to arrange for those much needed "nature" breaks.

Jennifer will repeat her seminar again on Tuesday, January 25, 2011 at the All Canada Show. Click here for the entire seminar schedule for All Canada - Madison, WI.

Do you have a funny story to share with Jennifer or have any specific questions for your upcoming trip with your significant other fisher person or family? Contact Jennifer Young by clicking on this link which will take you to the contact page for All Canada Show.

What Am I Looking At?

In addition to the introduction of the Spectra Print blog, Spectra Now, this week marks the roll-out of QR Codes at the All-Canada Show at Pheasant Run, St. Charles, IL. With the QR Code for the Spectra Print web site prominently displayed on the booth banner and on the newly designed business cards, Spectra Print is definitely causing quite a buzz at the All-Canada Show. Oh and did we mention the QR Codes on the shirts?

What is a QR Code? No, you are not looking for Elvis.

The unique bar code known as a QR or Quick Response code lets your customers - and potential customers - instantly learn more about your business by visiting a mobile version of your web site home, special landing page or blog via a QR code reader app on any smart phone.

The QR code could quite possibly become your business' new best friend. You may have seen QR codes scattered around and not known what they are; essentially they are a two-dimensional bar code but instead of being limited to storing numbers on groceries, QR codes are able to store things like strings of text, URL's, emails and much more.

Terrific. But what's the point and how is this going to help me?

Think about it this way. Nearly everyone has a smart phone and with a reader app, the phones have the ability to read the QR codes and instantly direct them to your specific page on the Internet. Imagine the response if your business' QR code was on your business card or to allow a potential client the opportunity to view a video about your business or a product review or to find a coupon or special offer?

The possibilities are endless!