According to current statistics relating to social media trends, by the year 2020 80% of the total global internet traffic will be attributed to videos. There is a growing belief among those marketing companies that utilize videos in their campaigns that messages from videos are retained on the minds of their customers. The proof seems to be in the pudding as 73% of business to business organizations who have incorporated videos into their marketing campaigns are reporting positive results in their ROI.
What makes a successful video? We're glad you asked! Here are a few tips:
Don't overlook the Wow Factor. Creating a unique video something that has that added surprise is always a winner.
Forget creating an epic video. Ditch War and Peace. Shorter, precise and concise videos win the day.
Make a great first impression. Make sure you engage your audience within the first seven seconds.
Yes, you can take it with you. Make your video mobile friendly.
No one size fits all. Create different videos with different content platforms.
In addition to the growth of marketing trends that includes more video, Snapchat and Instagram stories, marketers are rethinking Twitter as the platform failed to grow its followers in 2017. In fact, LinkedIn, Facebook and Instagram all have more social media followers.
In our next blog post we'll explore other social media trends for the coming year including live streaming.