Thursday, April 19, 2018

Direct Mail: Success and How To Make It Work for You


Direct-mail services can be a major boon to businesses both small and large looking for an economical and less-hassle way to reach a large number of their customer base. Get a list, take my postcards (or brochure or newsletter) and mail. Well that doesn't sound too difficult does it? However, not all direct mail services are equal and as we all know, there are good companies with good direct mail services and then there are the not-so-good companies.

Good direct mailing service providers know what they're doing.

When you do find a good direct mailing service, you can generally trust their advice as it’s based on years of experience. Go to them for advice on postage, which represents the biggest investment of any direct-mail campaign. A reputable direct-mail company can help you identify standard sizes and weight limits for a variety of mediums, including postcards, brochures, packages and more, so you can be sure you're getting the best deal for your money. Also seek your direct mail service’s assistance in mail list procurement if you do not have your own lists. In fact, you should start talking to your direct-mail service before you begin designing your promotions so you can get the sizing down pat.

At Spectra Print Corp we take pride in our customers trust in helping your business succeed in your marketing campaign however, direct mail can’t do it alone. You have to provide your direct-mail service a good mailer to start with - we can help you with that as well.

Contact us and let us handle the pre-mailing design and production of your promotional material including list procurement, address printing, stamping, sealing and mailing - all the time-consuming activities that take you away from the job of running a success business. If your marketing materials require attention, time-limited offers and calls to action - your direct-mail marketing campaign will be primed for success.