Digital Marketing: Does Your Business Need A Web Refresh?

Bell bottom pants and vinyl are two that immediately come to mind. However you say it, the one thing you can say about trends is that they tend to come and go. There are some that stand the test of time (and eventually earn the term "classic") however most trends have no rhyme or reason and for most businesses, it is important not to hop on every trendy bandwagon that comes along.

Digital marketing trends are no exception. In fact it was only a few years ago that people were sounding the death knell of Facebook - especially following the recent scrutiny over concerns about how the data of its users is shared with third parties. In response to the question "Is Facebook still a good place for businesses to reach customers?" Readers of the San Diego Union-Tribune answered a resounding yes.

While there are many aspects to digital marketing, we would like to give you a couple of ideas to kick around with your marketing team.

Authentic Reviews

The trend for authentic reviews for 2017 is almost impossible to ignore as reported by Bright Local:

• 97% of consumers read online reviews for local businesses in 2017
• 85% of consumers trust online reviews as much as personal recommendations
• 49% of consumers need at least a four-star rating before they choose a business
• Consumers read an average of 7 reviews before trusting a business

"Fake news" has been the catch phrase for 2017 raising the red flag for consumers in placing trust in a business. That same Bright Local study shows that 79% of consumers claim they have read a fake review in the last year and 84% worry about being fooled by a "fake review."

How can your business earn an authentic review

Ask customers and clients for reviews
Never ask for a "positive" review, or suggest what to say, tell them you are looking for honesty
Manage your reviews by responding to reviewers
Contact us about how we can help

Videos

If you don't think a video can help with your digital marketing consider this: 55% of people in the world watch online videos every single day.

mushroomnetworks.com reports that YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute making YouTube the 2nd largest search engine. It is bigger than Bing, Yahoo!, Ask and AOL combined. 

Humans are "hard-wired" to have more honest interactions with visual information. It seems that in addition to our need for face-to-face contact, we love videos.

How can your business begin creating video content

Start small: a 15-20 second video focusing on your product is a great place to start. While your potential customers are looking for quality content with in-depth blog posts, their attention span is decreasing. What? Your customers want more content (and you need that content for higher Search Engine Optimization) but your audience has a short attention span. The way to get their attention is via video.

Know your audience and where they are: Should you be posting video to a YouTube channel or another platform? What might work for your business is embedding video on your website or in email newsletters.

Test: Is that the audience you want and are your visitors watching the entire video. Contact us to see how we can help you monitor the engagement and performance. 

Perhaps it's not in your budget to utilize some of the same solutions that the large businesses are experimenting and using, but there are affordable tools to help you make smart business decisions and personalize the content for your audience. We can help you with all of your digital marketing needs - from web design and hosting to video, product photography, graphic design and copywriting. Let us be your complete marketing source including printing!

Give us a call and we will be happy to help you make the right choice. You may find it's time to donate the bell bottom pants to Goodwill and that Amazon can deliver a turntable replacement stylus. Old is the new New.

Just In Time To Spread A Little Holiday Cheer: Wisconsin Dairy State Cheese Company

Just in time for the holidays! Introducing Spectra Print's newest web site design dairystatecheese.com

Located in Rudolph Wisconsin, the Wisconsin Dairy State Cheese Company story began in the 1940's and continues today following the family tradition of high-quality cheeses made in Wisconsin and setting new standards while remaining true to the cheesemaking knowledge and expertise.

Proud to be a family owned and operated business the introduction of their web site allows Wisconsin Dairy State Cheese Company to reach a wider audience providing everyone the opportunity to enjoy outstanding cheese products. 

The Wisconsin Dairy State Cheese Company retail sales store in Rudolph features over 200 different types and styles of Wisconsin cheese. You can also peruse the selection of 16 individual scrumptious flavors of ice cream or view the master cheesemakers artistry from two observation areas. Whether you visit the retail store or stop by the new web site, the people at Wisconsin Dairy State Cheese Company look forward to making your visit a memorable one.

With the holiday's just around the corner, your holiday shopping is as close as a mouse click away! Our specialty gift boxes are perfect for any occasion. Don't forget to click on the recipe tab on the Wisconsin Dairy State Cheese Company web site where your new family favorite is waiting to be discovered.

To access Wisconsin Dairy State Cheese Company web site please click here.

Stevens Point Log Homes Website Rollout

Spectra Print Corp is pleased to announce the rollout of the new Stevens Point Log Home web site. 

For years, the only way to buy log home materials was through the purchase of a complete log home package, making log homes too expensive for many people. Stevens Point Log Homes answered the log home industry's need for a direct seller of log home materials at sawmill-direct prices.

We found that the process of building a log home can be confusing since product names and corner styles are branded differently.

Our experienced staff at Stevens Point Log Homes will guide you through the building process. We educate, explain, and give you the tools to ask informed questions. We work with you on budget, the process and expectations. We'll help you build your log home dream with the finest product in the industry.

Spectra Print Corp Announces Launch of Wildwood Wildlife Park New Website Design

The new redesigned website of Wildwood Wildlife Park is live on the Internet with a new look and website structure that will brings a user friendly design with improved readability to the park's long-time and new guests.

"The new look is lighter and a lot more user-friendly than the old design," says Al Scherwinski, Spectra Print Corp. Creative/Marketing Director. "The site's design features vibrant colors and bold graphics, updated photographs increasing the fun factor which reflects the Wildwood Wildlife Park experience. Our Web site visitors are going to love it."

Among the features on Wildwood's homepage are the 'flash tracks' taking visitors quickly to Encounters and Hours & Tickets buttons.  The site is designed to provide quick and direct access to all of the resources guests to the park are looking for. "We wanted the site to reflect the park's dedication to providing their guests with up close and personal experience, interacting with the animals," says Scherwinski.

The new face of the Wildwood Wildlife Park website is the handiwork of the design and marketing department of Spectra Print Corp., Stevens Point, WI.

The online resources are as diverse as the friends and guests of the park; from the educational and volunteer opportunities offered to visitors to the special experiences guaranteed to create unforgettable memories the web site and the launched Wildwood Wildlife Park blog support of the park's mission to provide an exciting zoological collection and education facility for all visitors.

"The new design was created specifically for Wildwood Wildlife Park's online visitors," says Scherwinski. "We encourage guests to submit photos and videos. Current exhibits, news and stories will be constantly updated allowing guests to plan their visit to the park and make it a memorable experience."